Does blue make you look more trustworthy?
From Hermès orange to Tiffany's blue, the history of brands and colours has always been closely linked. Colours have meaning, they inﬂuence our choices, the way we perceive a brand or a product, and much has been written on the subject. However, the meaning of colours is not an exact science, and too many shortcuts have been taken in our knowledge of it, too many attempts at generalisation when a little nuance was needed. Let's try to untangle the true from the false.