Rethinking value: Why sustainable sheet materials are not always the more expensive choice
The sign and display industry has long assumed that sustainable sheet materials come at a premium. But as products such as Kroma Board demonstrate, lower-impact alternatives can now compete strongly with traditional options such as foam PVC, not just on environmental performance but on price too.
Some projects mean more because of the story behind them. This is one of those pieces.
Designer Peter Wright of Base Creative was invited to revisit a letterpress poster he first created during his Master’s degree. The original design was made in recognition of the volunteers at Salford Lads Club, and this new limited-edition run brings that idea back to life in a way that feels both timely and meaningful.