Collaboration with Designer Megan Claire and Windles Group highlights the elegance and versatility of Incada boxboard.
Collaboration with Designer Megan Claire and Windles Group highlights the elegance and versatility of Incada boxboard.
This Easter, Antalis unveiled its latest seasonal collaboration: a personalised Easter card designed to highlight the exceptional performance of Incada – the premium folding boxboard ideal for luxury packaging and graphical applications.
A Brief Rooted in Creativity and Craft
To celebrate the arrival of spring, Antalis commissioned a bespoke Easter card that would embody creativity, craftsmanship, and Incada's high-end potential. Designed exclusively by renowned creative Megan Claire and brought to life by print specialists Windles Group, the result was a stunning example of design-led communication in action.
Design with a Seasonal Soul
Megan Claire’s design embraced the spirit of Easter while remaining modern and timeless. “I wanted the design to feel joyful and elevated—capturing the spirit of Easter, but with a premium, timeless twist,” said Claire. “Incada provided the perfect canvas: its surface holds fine detail beautifully and works so well with embellishments like foil and embossing.”
Premium Print Finishing with Windles Group
The production was managed by the Windles Group, known for their precision and flair in high-end print finishes. “Incada is a versatile board—its rigidity and print surface make it ideal for high-spec work like this,” said Antony Woodward at Windles. “It handled the finishing well with real finesse, giving a sharp, clean finish without compromise.”
Incada Silk 260gsm/405mic GC1, a fully coated white back folding boxboard, was used for the card with an envelope of Olin Colours Baby Blue – adding a soft pastel tone that enhanced the overall sense of Easter elegance.
A Showcase of Print Potential
Steve Chappell at Antalis stated “This Easter card celebrated what’s possible with the right materials, creative vision, and expert production. Incada proved why it is the board of choice for brands and designers seeking to distinguish between personalised direct mail and luxury packaging.”