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Design for Good – The diversity of design in the LGBTQ+ community & causes Heritage of Pride’s visual identity update

29 Jun 2022 —
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The diversity of design in the LGBTQ+ community Banner

Pride month is the occasion to lift up voices in the LGBTQ+* community. Whilst this is a time of celebration, we mustn’t forget that the origins of Pride come from a serious place where gay, lesbian, bisexual, transgender and others have had to fight for their rights and voices to be heard. For many, the freedom to proclaim one’s true identity openly is a courageous step. So, it makes sense that design around the LGBTQ+ community and Pride is bold and colourful, as a message that the time has come where no one should feel the need to hide, and driving home the real importance of Pride month. In honour of the LGBTQ+ community, we’ve rounded up designs for campaigns and causes that leveraged creativity for a proud and positive impact. The range of graphic design and creative ideas illustrate that the aesthetic is every bit as diverse as the community itself.

Pride month is the occasion to lift up voices in the LGBTQ+* community. Whilst this is a time of celebration, we mustn’t forget that the origins of Pride come from a serious place where gay, lesbian, bisexual, transgender and others have had to fight for their rights and voices to be heard. For many, the freedom to proclaim one’s true identity openly is a courageous step. So, it makes sense that design around the LGBTQ+ community and Pride is bold and colourful, as a message that the time has come where no one should feel the need to hide, and driving home the real importance of Pride month. In honour of the LGBTQ+ community, we’ve rounded up designs for campaigns and causes that leveraged creativity for a proud and positive impact. The range of graphic design and creative ideas illustrate that the aesthetic is every bit as diverse as the community itself.

Type with Pride: The Gilbert Font Project (FONT)

On 31 March 2017, Gilbert Baker the creator of the iconic Rainbow Flag sadly passed away. Mr Baker was both an LGBTQ activist and artist, known for helping friends create banners for protests and marches.

To honour the memory of Gilbert Baker, NewFest and NYC Pride partnered with Ogilvy & Mather and font creation toolmaker Fontself to craft free fonts inspired by the design language of the iconic Rainbow Flag, the typeface was named 'Gilbert' after Mr Baker.

The Gilbert font family, originally designed for striking headlines and statements that could live on banners for rallies and protests, is now currently being built out into a whole family of weights and styles, for free.

 

Gilbert font by NewFest

The Gilbert Font in opentype colour by NewFest and NYC Pride partnered with Ogilvy & Mather 

 

Heritage of Pride

Speaking of fonts, there are two that played an important role in the visual branding update for Heritage of Pride. Heritage of Pride is the non-profit organisation that plans and produces New York City's official LBGTQIA+ Pride events each year. After 40 years of amazing work, they wanted to update their branding to create a feeling of inclusivity and capture the spirit and importance of the organisation’s hometown — New York City.

The significance of NYC and its people to the LGBTQIA+* movement is paramount. Global creative consultancy Lippincott eagerly teamed up with them for the branding update with this in mind and chose two typefaces with strong NYC roots to represent the organisation: Gotham® and Knockout®. Both from NYC-based Hoefler&Co®. and are now part of the Monotype Library.

Knockout in particular brings a fighting spirit to the design that honours the determination of Heritage of Pride’s decades long fight for equality and representation. The fonts first appear around the identifiable flag emblem, and spell out Heritage of Pride’s bold messaging along with inclusive imagery and a symbolic range of colour. The look is fresh and meaningful but the core message remains the same, to inspire and empower every LGBTQIA+ person to proudly love and live their truth.

Heritage of Pride’s visual identity

Heritage of Pride’s visual identity online and in print

Pride Advert on NYC taxi

Two icons comes together in this advert, NYC and the city’s
yellow cabs by Monotype and Cait Oppermann

Change for Trans (MOVEMENT)

The Change for Trans initiative is a beautifully designed campaign and community to make transgender people welcome in clothing stores across the world. With a logo, poster, and an entirely original typeface derived from garment patterns, it's a welcome message to transgender people that they are welcome in stores, including the dressing rooms, which are often gender assigned.

Stores around the world can join the movement and adopt the graphic design to make sure transgender people know they are welcome in their stores and changing rooms, as they should be in all public spaces.

 

 

Change for Trans poster

Change for Trans posters in the city streets

Drop of Love (LIMITED EDITION PRODUCT)

Since the early 1980's, Absolut have been supporting the LGBTQ community. A colourful, diverse and respectful world is something to strive and work for and Absolut Drop is the ultimate expression of this. Racism, sexism, homophobia and fear need to stop. To add a drop of change, we attended rallies around the world collecting racist and anti-LGBT hate signs we came across.

The ink printed on this bottle was taken from hate signs around the globe and repurposed to spread a better message: love. Love is the most powerful force in the world. And today the world needs it more than ever.

 

Absolut Vodka Drop of Love campaign poster

 

Captures from the Drop of Love campaign by Absolut

The DIY guide to wearing your Pride (ZINE / PUBLICATION)

Pride DIY Guide to wearing your Pride

The DIY Guide To Wearing Your Pride

 

A design project to celebrate the diversity of the LGBTQ+ community and raise money for the Marsha P Johnson Institute which protects and defends the human rights of black transgender people. Photographs of allies modelling Pride flags in fashionable and joyful ways to express their own pride and educate people on the diversity of the Pride movement, accompanied by graphic illustrations demonstrating the sartorial how-to of each look. The printed step-by-step instructions make it so everyone can recreate the looks and show support. All the profits go to the Marsha P. Johnson Institute.

 

Pride DIY Guide

The DIY Guide To Wearing Your Pride

 

Harry’s limited edition Pride shave kit 

 

Harry's Pride shave kit

 

Zhu’s packaging and product design pictured on the Limited Edition Harry’s Set

 

Zipeng Zhu designed Harry's, the company behind shaving, body, face, and hair products for men has created a limited-edition set in honour of Pride. The designer's seemingly endless creations are inspired by his life and community. The collection is packaged perfectly within a geometrical, colourful, and rainbow adorned box. Not only do the colours take you on a whimsical journey, but the geometrical typographical features are dazzling. Harry’s is prouder than ever to donate 100% of their profits from this limited-edition Shave with Pride set to The Trevor Project (@trevorproject) in the US and £10 from every purchase to Akt (The Albert Kennedy Trust @aktcharity) in the UK. The box is covered in typography that represents all the people in our beautiful, diverse and colourful community with its dazzling pattern.

 

Caption

LGBTQ+: lesbian, gay, bisexual, transsexual, queer and all others. 
LGBTQIA+: lesbian, gay, bisexual, transsexual, queer, intersex, asexual and all others.
In the United States, the longest acronym is LGBTTQQIAAP: lesbian, gay, bisexual, transgender, transsexual, queer, questioning (people who question their sexuality), intersex, asexual, allies (heterosexual allies of the cause), pansexuals (who claim an attraction for any gender). Sometimes an O appears for "other".


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