Yala is an award-winning jewellery brand that is inspired by modern Africa, combining traditional craft with 21st century values. It is the first jewellery brand in the UK to be a Certified B Corporation, committed to treating people, communities and the environment respectfully, sustainably and ethically. The founder and CEO of Yala is Bristol-based Audrey Migot-Adholla who was born in Kenya. Audrey now divides her time between the UK and Kenya where she works directly with over 150 artisans, ensuring they receive fair wages, safe and healthy work environments, and real recognition for their talent. Yala’s jewellery is made in small batch collections exclusively for the company and creates as little environmental impact as possible.

Yala is an award-winning jewellery brand that is inspired by modern Africa, combining traditional craft with 21st century values. It is the first jewellery brand in the UK to be a Certified B Corporation, committed to treating people, communities and the environment respectfully, sustainably and ethically. The founder and CEO of Yala is Bristol-based Audrey Migot-Adholla who was born in Kenya. Audrey now divides her time between the UK and Kenya where she works directly with over 150 artisans, ensuring they receive fair wages, safe and healthy work environments, and real recognition for their talent. Yala’s jewellery is made in small batch collections exclusively for the company and creates as little environmental impact as possible.

Sustainable, Luxury Packaging Challenge

With a strong focus on sustainability with regard to her jewellery production, it is important to Audrey that the packaging for her jewellery is equally low impact and sustainable. Working with London-based Boss Print on the development of her packaging, Audrey wanted to minimise the use of glue to ensure the packaging required as few components as possible and would be easy to recycle. In addition, it was essential to use a carton board product with strong environmental credentials.

Yala Invercote Duo - Challenge

The Solution

Yala Invercote Duo - The solution

Invercote Duo 510gsm was the substrate selected. FSC®-certified Invercote Duo is a high yield paperboard with high stiffness and excellent strength properties, which makes it ideal for folding and bending, without any cracking, to create premium packaging. The packaging comprises a tray with a sleeve upon which the Yala logo is foil blocked. The inside of the sleeve is printed with a repeat design based on the Yala logo, in black. The inside of the tray is printed black with a message promoting the company’s B Corporation status. For ease of storage, the components are supplied to Audrey die cut and flat-packed, ready to be assembled by Audrey as needed. The tray requires no gluing while the sleeve, which is also supplied flat-packed, has just one gluing. When made up the boxes are very strong, providing ample protection for the jewelry inside.

The Result

Audrey was delighted with the packaging. It has also been well received by her customers as the reviews on the Yala website illustrate:
“It’s hard to capture in a photo just how beautiful and detailed this necklace is. I love it. I’ve only bought two necklaces in the last year and they’ve both from Yala. Gorgeous quality and I really appreciate the thought that goes into the packaging to make sure it’s as environmentally friendly as possible - while still feeling luxury!”
 

Yala Jewellery Invercote Duo - The Result

The Technique

Yala Jewellery Invercote Duo - The Technique

Printing: The inside of the tray and the sleeve were printed on a Heidelberg CD74 6 x
colour

Foil blocking: The logo on the outside of the sleeve was gold foil blocked using a Crossland
Platen

Die cutting: Crossland Platen
 

Tip: For anyone considering producing something similar, Fenton Smith, managing director
at Boss Print, offers advice: “When producing packaging, particularly premium
packaging such as that produced for Yala, it is important to make dummies before going to
print. This was especially important with the outer sleeve – we had to check that the sleeve
was neither too loose nor too tight – it’s only by making up physical examples first that you
can learn exactly what’s needed.”

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Invercote Duo is a two-sided laminated solid bleached board, with triple coated silk finish on both sides. Due to its strength, toughness and thickness, it is especially suitable for wine and spirits packaging and point of sale displays and, like other Invercote boards, is ideal for the packaging of luxury products.