The most effective way for brands to connect with prospects and customers today is through multi-channelled marketing campaigns that integrate online with offline to maximise impact. The power of print can increase the effectiveness of other channels. The role of paper is crucial as it connects online and offline worlds. Print mailers can now be personalised, targeted and connected, creating a powerful direct marketing tool. Antalis offers a full range of media that helps designers create innovative printed mailers that reinforce other direct marketing channels.

The most effective way for brands to connect with prospects and customers today is through multi-channelled marketing campaigns that integrate online with offline to maximise impact. The power of print can increase the effectiveness of other channels. The role of paper is crucial as it connects online and offline worlds. Print mailers can now be personalised, targeted and connected, creating a powerful direct marketing tool. Antalis offers a full range of media that helps designers create innovative printed mailers that reinforce other direct marketing channels.

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Products for Printed Communication

Print is personal

This is 'B2Me' marketing with personalised brand engagement helping brands to maximise the impact of their campaigns - 63% of recipients remember printed marketing collateral when it has been personalised*.

 

Don't address your readers as though they were gathered together in a stadium. When people read your copy, they're alone. Pretend you're writing them a letter on behalf of your client.

David Ogilvy


Depending on the design of the printed mailing, the choice of the paper will have an immediate impact on the recipient's attention. With Antalis’ gloss and silk coated papers, vibrant colours capture the heart and mind of the recipient. Novatech for offset printing and Silver Digital for digital printing are some of the well-known Antalis coated brands.

 

Antalis' natural, uncoated papers can give a mailing a special, memorable touch.

 

* Source: Balmétrie 2015-2016, GIE Balmétrie/Ipsos 2017

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Print is powerful

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70% of direct mail is opened (Source: InfoTrends 2016).

Print is the most trustworthy channel. Print works, the average response rate for direct mail is 4.4% versus 0.1% for emails. 45% of consumers act on direct mail.*

Print connects offline and online, even pure players use direct mail to engage with their customers and ensure their products stand out. A mailer can be a simple flyer with full colour images but it can also be more complex, for example, a postcard, a self-mailer or a folder.

The format and design of the mailing piece will guide you in selecting the right medium from the Antalis range.

For postcards, Invercote G is a one-side coated graphical board with an ultra-smooth surface and appropriate stiffness.


For self-mailers, Print Speed Offset and Print Speed laser-jet have a natural feel that delivers an added dimension to your mailer.

 

* Source: Balmétrie 2015-2016, GIE Balmétrie/Ipsos 2017

Print is creative

Print touches the heart and mind - the texture, finish and colour of a mailer can influence whether or not it is opened and read. With its extensive range of papers, Antalis allows designers and brand owners to create an infinite variety of creative mailers.

These famous brands exemplify the extraordinary richness of Antalis creative papers:

 

Brand owners also need new ways to stand out. They want innovative ideas and quality communication pieces to showcase their brand. Antalis Speciality Media enable them to create new ideas and efficient mailing solutions - the possibilities are endless.

 

To create a mailing piece that recipients will keep and remember, Antalis offers a solution called MagneCote. MagneCote is the first magnetic paper that can be printed, perforated and die-cut - just like paper.

 

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Make print interactive with smartphones

We have already entered the era of the Internet of Things (IoT), and in the world of paper, that means interactive print. 

A printed and connected mailing guarantees the best return on investment for brand owners.

Using NFC (Near Field Communication) technology, PowerCoat® Alive prints as a conventional paper but includes a layer of electronic circuits.paper can link with the digital world.

PowerCoat®Alive is a ‘connected/smart paper’ with a layer of printed electronic circuits that can be programmed to deliver interactive content to your NFC-enabled mobile device.

 

Printing technique

Creativity can be expressed through your paper selection and printing technique.

Offset printing

The finish of a direct mailing or leaflet can help a brand stand out - incorporating a varnish on the front, foil blocking or embossing can impact the perception of a company and its products.

Digital printing - beyond CMYK

For short run jobs, you can create digitally enhanced pages by using digital embellishment which has grown at 5% per annum for several years to be more than 25 billion pages worldwide.

The added value of digital printing is first of all provided by creative effects such as white, fluorescent, textured and metallic inks; then adding variable data onto the print and personalising mailings. These are powerful features for creating truly effective campaigns.

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