How to create a strong brand image and a great consumer experience
Trendhim believe that everybody has a story to tell – their goal is to help every man tell his. What started in a small apartment quickly became a worldwide success. A success based on a unique unboxing experience and convenience for their customers.
Trendhim believe that everybody has a story to tell – their goal is to help every man tell his. What started in a small apartment quickly became a worldwide success. A success based on a unique unboxing experience and convenience for their customers.
The client’s challenge
The client wished to streamline their brand DNA and create a memorable buying experience – from webshop to front porch. They wanted their transit packaging to tell a story! It should convey their brand image, enhance customer experience and increase loyalty amongst their current customers.
The Antalis solution
Antalis created unique packaging that acted as a real brand ambassador. All boxes and envelopes were in a modern grey colour that matched the logo.
To spice up the packaging, small statements were added. To achieve the right look and feel, white void fill was recommended.
Finally, the packaging was given a matte lacquer coating to protect the print during transportation.
To speed up the packaging process, paper packaging was chosen that could be closed without the use of tape and locked by the freight label. Available in four size options, the packs saved packaging tape and time.
Also, a special bubble wrap pouch was used with the opening on the long side, for ease of packing, to optimise the packaging process further.
"Trendhim wished to streamline their brand DNA and create a memorable buying experience."
Jason Poxon
Antalis expert
The process
To meet Trendhim’s needs and convey their brand DNA in the most effective way, three co-working steps were followed:
- Immersion into the customer’s universe through initial discussion and clarification of wishes.
- Test phase to ensure the colour and print matched the brand.
- Production and implementation of the new packaging.
The services provided
An optimised, timesaving and ecofriendly pack was created.
A design was created that matched the client’s brand image.
Advantages
An optimal experience
Printed packaging that matched their brand and created a customer experience beyond their expectations.
Time saving
Four sizes of paper packaging were found that could be closed without the use of tape and locked by the freight label.
Environmental
All boxes were produced in Europe by FSC certified paper.
