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Destination Circularity: Partnership With Circul'R

13 Feb 2023 —
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At Antalis, we are proudly involved with La Fabrique Circul'R, a coalition of organisations across the POS value chain who are convinced that solutions to align point-of-sale communication with environmental imperatives exist.

At Antalis, we are proudly involved with La Fabrique Circul'R, a coalition of organisations across the POS value chain who are convinced that solutions to align point-of-sale communication with environmental imperatives exist.

In other words, it is about coming together to drive a rapid shift towards a circular economy model

Of course, this transformation depends on our ability to work closely with public authorities and positively influence circular POS communication legislation.

This question of influence was on top of the 2nd Circul'R workshop agenda, which took place in Paris on 19th of October.

Throughout the day, producers of POS, distributors and industrialists from the food and pharmaceutical sectors or even end-of-life managers met in working groups to reflect and share best practices on specific themes:

  • How to speed up circular POS regulations?
  • How to eco-design POS?
  • How to develop new circular POS business models?


Our members also had the opportunity to attend various inspiring talks:

  • Line Gaumet, Sophie Gillier and Alexandra LANGE from the EC2027 collective - A Five-Year Plan for the Circular Economy!
  • Auriane Lefebvre and Manon Baste (Houbly) and Thomas Sicouri (POOLP - for plastic loop) on circular solutions applicable to the POS sector.
  • Camille Dumont (Plein Centre) on a project of shared collection of POS materials.


Meeting game-changing start-ups and listening to inspiring speakers are clearly what the Fabrique Circul'R is all about. But what sets this collaboration apart is the energy with which participants and contributors learn, share knowledge and make changes for the better.

Making a difference at scale involves working together. That's why we are proud and excited to be part of this collaboration.