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Performance Versus Impact

28 Apr 2022 —
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Performance continues to be key, but environmental impact is also a top consideration when making product choices. From eco-design to print settings, let's look at how environmental responsibility and product performance can go hand in hand for optimum results.

Performance continues to be key, but environmental impact is also a top consideration when making product choices. From eco-design to print settings, let's look at how environmental responsibility and product performance can go hand in hand for optimum results.

High performance or low environmental impact. Why choose?

Looking back to several years ago, environmentally friendly alternatives were pretty scarce. Expensive, "techy" and offering limited resistance, few businesses could choose the compromise of these choices. Today, the landscape for low-impact materials is favourably changing and, at Antalis, we're proud to be playing our part.

 

Identifying the “real” need

In order to help make eco-designed solutions the new standard, there needs to be a switch from the historical belief that such materials cannot deliver suitable durability and performance. However, it's interesting to consider the actual use of POS materials. Often, POS materials are needed only for short-term timescales: events, product launches, seasonal campaigns and so on. In other words, these solutions don't need to live forever and durability expectations are sometimes overrated. That's why changing perspectives is paramount.

 

For short life cycles, valuable and responsible end-of-life is becoming a key element of performance; addressing not only the expectations of our customers but also their users and distributors.

 

Empowering our customers

Switching to more responsible solutions is an idea that most customers welcome, but of course, they don't want to compromise on quality. We are able to deliver solutions adapted to the latest generation printing and cutting technologies through in-depth collaboration with manufacturers, offering genuine quality and cost-effectiveness. Nevertheless, this conversion requires adaptation. This is why we focus a massive amount of importance on customer support. This translates into comprehensive documentation to adapt printing settings and thorough onboarding processes to ensure our customers are prepared for change. The more we empower our partners, the easier this positive transition becomes.

 

A responsible approach to our value chain

Combining high performance and low impact is mainly a question of collaboration. Our experience of customers’ needs helps us share specific expectations with producers, making it easier to deliver materials that tick all the boxes, including end-of-life criteria. For instance, by adopting a hands-on approach from conception, Antalis has created cardboard-based solutions - such as DISPA® and Katz Display Boards - alternatives to foam PVC.

 

Depending upon the required application, these products deliver all you expect from a sign and display board: a flat, smooth surface and excellent printability, rigidity and strength. Made 100% from paper, they promise reduced environmental impact and easier end-of-life disposal. These products highlight the true advantages of customer, distributor and manufacturer collaboration!

 

At Antalis, we are committed to making strides towards more eco-friendly alternatives becoming the new normal. Join us on our journey!