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How can we make POS advertising circular?

22 Apr 2022 —
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Together we go further! That's why Antalis sees such value in participation in cross-industry initiatives, which allow us to make a bigger impact in our sphere of influence. Affiliating ourselves with Circul'R, we're pleased to join an influential network of organisations committed to reinventing POS marketing for the better.

Together we go further! That's why Antalis sees such value in participation in cross-industry initiatives, which allow us to make a bigger impact in our sphere of influence. Affiliating ourselves with Circul'R, we're pleased to join an influential network of organisations committed to reinventing POS marketing for the better.

Antalis is, more than ever, committed to making a positive impact in its industry, to positively change the way we approach Point Of Sale marketing. For the better, we know that our influence is more significant if we team up with organisations that share the same values and vision. This is why we've joined forces with Circul'R.

 

Making our future circular is a collective journey. And we are definitely on board. 

What is Circul’R all about?

Circul’R is a game-changing startup that strives to build the first global network of circular economy companies. Its goal is to accelerate the transition from the linear take-make-dispose to a circular economy model more respectful of people and our planet. 

 

With our “like-minded partners” (Circul’R now represents more than 1,000 solutions worldwide), we can create ground-breaking white papers that have a genuine influence on our ecosystem. In 2021, the focus was on the burning challenge of making POS advertising circular. This in-depth analysis enabled the identification of 7 key opportunities mapped across the value chain of POS marketing materials from logistics to legislation.  

 

Also, it is defined as four circular principles that guide the overall POS marketing materials system, to make it circular.

 

1. Challenge the demand

Reconsider the initial brief, focus on long term solutions vs short term or concentrating on a specific audience.

 

2. Design out of waste and pollution

Consider waste and pollution as design flaws rather than inevitable by-products.

 

3. Keep POS marketing materials in use

Design products to be reused, repaired or remanufactured.

 

4. Reinvent supply chains 

Optimise material flows and reinvent value chains.

 

Last November (2021), another influential document was released: “Reinventing POS marketing” as part of the Circul’R Factory. It focuses on various aspects of the industry, including reflections on making POS-as-a-service, enhancing POS collection in urban areas, and deploying tools to monitor their environmental impact throughout their life cycle. The Circul’R Factory aims to bring together companies from various sectors to deploy concrete circular projects to tackle specific problems.

 

In other words, with Circul’R and the coalition, Antalis is on all fronts, combining prospective and analytical studies, with a truly hands-on approach, with deployable solutions in mind.

 

We are at the beginning of an exciting project! If you'd like to find out more, contact us today!