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Antalis sponsors new POPAI recycling report on temporary POSM and packaging

10 Nov 2021 —
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Antalis, alongside HH Global and Linney, are proud sponsors of the latest sustainability research report from POPAI. With recycling and recyclability being key factors in sustainability manifestos for retailers, brand and suppliers, this report examines the specific practices and challenges of recycling temporary point-of-sale materials (POSM).

Antalis, alongside HH Global and Linney, are proud sponsors of the latest sustainability research report from POPAI. With recycling and recyclability being key factors in sustainability manifestos for retailers, brand and suppliers, this report examines the specific practices and challenges of recycling temporary point-of-sale materials (POSM).

Recycling in retail has been a hot topic for many years now. The spotlight in the environmental press has fallen mainly on primary packaging i.e. that which is in direct contact with the product and which leaves the store with the shopper, for them to dispose of.

 

However, little if any attention appears to be paid to the recycling of point-of-sale displays. In this report,
POPAI takes a closer look at what happens specifically to temporary point-of-sale materials (POSM) and secondary packaging, which is mainly disposed of in the UK and Ireland through retailers’ waste streams. The report also seeks to identify any barriers that deter or prevent efficient recycling of POSM and secondary packaging and explores what could be done to mitigate these.

 

Additionally, the conversations between clients (brands and retailers) and their POSM suppliers is explored to establish if any guidance or directives are given regarding the use of particular materials, the quantity of recycled content and designing for end-of-life recycling. Antalis has a team of consultants that can help in advising the best use of sustainable materials for POSM and packaging applications.

 

The survey revealed a range of findings, some of which confirmed widely held assumptions within the retail and POSM industries. Other results were more surprising and gave rise to possible solutions, or at least opportunities, for improving retailers’ ability to recycle POSM.

 

Antalis is committed to helping their customers understand and use sustainable materials and adopting sustainable practices collectively as an industry. We are proud to have partnered with POPAI and this report's other sponsors to raise and address such issues.

To read the full report, please enter your details to receive the free download