Visual Communication, News, Products, Sustainability

Shared green responsibility across the value chain

25 Apr 2021 —
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Riou and Antalis partnership banner

In this month’s edition, GF Mag takes a look at the long-lasting partnership between Antalis and Riou Solutions.

In this month’s edition, GF Mag takes a look at the long-lasting partnership between Antalis and Riou Solutions.

Founded almost 40 years ago, Riou Solutions started off as a small graphic design studio in the North of France. The family-owned business has always kept ahead of the game, incorporating for example digital printing as early as 1996. Today, Riou Solutions consists of 4 business units: conception, impression, merchandising and digital, perfectly thought out to offer a 360 approach to marketing for their retail customers.

The portfolio of clients of the 33 employee-strong business includes retail chains such as Castorama or Decathlon. Recently, project specifications have increasingly requested more sustainable solutions, such as ‘CSR-compliant shops’.

 

“I put forward different options including materials such as wood or light boards from Antalis, and thanks to the Antalis Green Star System™ they said yes immediately”, explains Mélanie Désurier, Managing Director at Riou Solutions.

 

The Antalis Green Star system™ takes into account various criteria such as the type of material or the product’s lifecycle analysis, in order to attribute an overall mark, ranking from zero to five stars. “The finished look in store was extremely flattering and completely won over our client. We are extremely proud of this sustainable project for Castorama”, adds Mélanie Désurier. Spearheading the company with her husband, Mélanie Désurier also strives to educate customers and prospects by creating catalogues based on the Green Star System™, busting some of the industry’s myths and preconceptions. “This tool provides me with factual, unbiased reasons for suggesting a substrate rather than another… to better persuade or convince.”

At Antalis, we are proud to be part of our customers’ success stories through the implementation of more sustainable ways of conducting business.