Visual Communication news

Making the first impression count in-store

25 Apr 2021 —
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In-store advertising has seen some major innovations over the past decade, with every brand and manufacturer competing for consumers’ attention. Although regarded as a full-blown sensory experience engaging with sight, smell, touch and sound, with increased attention on decoration and creating a personalised experience, the majority of point of sale activities have remained temporary campaigns.

In-store advertising has seen some major innovations over the past decade, with every brand and manufacturer competing for consumers’ attention. Although regarded as a full-blown sensory experience engaging with sight, smell, touch and sound, with increased attention on decoration and creating a personalised experience, the majority of point of sale activities have remained temporary campaigns.

So remember, from a consumer’s perspective, first impressions are essential. It only takes them a few split seconds to make their mind-up about your brand and its values. In this short interval, it is key you score some points by proving how much corporate social responsibility is essential to you. And retailers too are starting to favour more sustainable brands.

 

The temporary aspect of in-store promotions should also prompt you to consider sustainable solutions that are recyclable and lightweight, in order to reduce the product’s carbon footprint.

It takes over 18 generations for foamboards to biodegrade in the environment, so make sure you look at alternatives such as our DISPA® and KATZ DISPLAY BOARD ranges which are perfect for indoor promotion campaigns, hanging and ceiling mounted signs, display and POS/POP applications, but also for short-term outdoor applications and signage. You’ll be amazed by their great printability and stability.

Choosing the right material for point of sale displays can enable you to show off certifications and their well-known logos. Our ranges are made of certified paper (and are 100% recyclable). Trust us when we say you can make a real impact with sustainable alternatives to plastic.

At Antalis, we strive to help our clients find eco-responsible products that don’t compromise performance. If you are feeling overwhelmed about finding the right fit for you and the planet, why not try the Antalis Green Star System™.