Antalis Sponsor Study On POS Recycling

Committed to a more sustainable Visual Communications market, we hope this study will help us better understand the challenges we face as an industry.
 

The key objectives of the research are:

• to establish the perception vs. reality of recycling in-store materials from the back of stores, shopping centre & regional distribution centres across the UK & Ireland;
• to gather insight into any barriers to recycling or recyclability of in-store marketing campaigns;
• to highlight opportunities to increase recycling & decrease landfill rates;
• and to make recommendations on initial design to enhancements and increase sustainability of in-store marketing, use of alternative materials & end of life opportunities.

The methodology includes a combination of desk research, senior brand and retailer interviews and back of store investigation. From these methods, we hope to establish benchmarks and identify roads to improvement.

We will share the key findings of this study.