London-based POSITIVE+ offers design, print and production solutions for many well-known brands. They were asked by their client Designer Parfums - whose portfolio of designer and celebrity fragrance brands include Jennifer Lopez, Cerruti, Ghost, Formula 1, and Playboy – to create environmentally-friendly point of sale solutions for Ariana Grande’s ethical new fragrance, ‘God is a Woman’.

London-based POSITIVE+ offers design, print and production solutions for many well-known brands. They were asked by their client Designer Parfums - whose portfolio of designer and celebrity fragrance brands include Jennifer Lopez, Cerruti, Ghost, Formula 1, and Playboy – to create environmentally-friendly point of sale solutions for Ariana Grande’s ethical new fragrance, ‘God is a Woman’.

Impactful, sustainable POS displays by POSITIVE+ 

With a constant focus on environmental considerations, POSITIVE+ measures, and aims to reduce, the environmental impact of its design, materials and process, supply chain, delivery, logistics and end of life. Sourcing eco-friendly substrates was an important factor to meet both the environmental goals of POSITIVE+ and those of the end client.

The Solution

For the floor standing display units (FSDUs), POSITIVE+ selected sustainably sourced Displayflute E/B flute corrugated board for the main unit, back panel and tester plinth. For the tester on display (TOD) tray, the base tray and tester plinth of the countertop unit (CTU), an E-flute corrugate was chosen. As well as being lightweight and strong, Displayflute corrugated boards are biodegradable and easy to recycle. The ‘free gift’ and perfume bottle plaques on the tester display tray were made from DISPA®, an environmentally-friendly alternative to foam boards. POSITIVE+ had used these sustainable products from Antalis before, and selected the materials with confidence as they knew they produced the high-quality finish they were looking for. 

Ariana Grande Positive Counter Top Unit

Ariana Grande Positive Floor Standing Display Unit Shop

The Result

The clients were delighted with the result.

 

“We are finding that a lot of our clients are now requesting sustainable solutions, such as cardboard engineering, as an alternative to acrylic fabrication. Antalis offer some great products to deliver sustainable design without compromising on the premium finish that our clients have come to expect.”

POSITIVE+’s Chief Commercial and Sustainability Officer, Tony Dennington

 

Find out more about POSITIVE+ here. 

POSITIVE +

Ariana Grande Positive Floor Standing Display Unit Warehouse

Ariana Grande Positive Counter Top Unit

The Technique

Printing: The substrates were printed on POSITIVE+’s Canon Arizona flatbed printer.
Finishing: The various components of the stands were finished using a combination of Zund and Kongsberg cutting machines.

 

Corrugated Boards


Made of materials that are from sustainable sources, EB-Flute double wall and E-Flute Single wall corrugated boards are lightweight with superior strength, making them ideal for inner containers, fitments or display work, or 3D constructional POS. Clay coated, they offer excellent printability and endless design possibilities.


DISPA®


DISPA® is a   display board with a flat smooth bright white print surface. Its unique embossed core, made from 100% paper, provides rigidity and stability. DISPA®  is FSC® certified and fully recyclable. 

SHOP DISPA®