U:create: When everyday office paper starts protecting nature

The result is office paper where the carbon impact is mitigated through the protection of carbon rich habitats, so existing carbon remains locked away and those landscapes can continue to absorb atmospheric CO₂.

For printers and resellers, that translates into a clear, simple message to share with customers: this is standard office paper, but the carbon impact has been measured and balanced through recognised conservation work.

The World Land Trust connection: real places, real protection

Behind U:create as a Carbon Balanced office paper is the World Land Trust, an international conservation charity that protects some of the world’s most biologically significant and threatened habitats acre by acre.

Since 1989, World Land Trust and its partners have:

• Protected over 3.3 million acres in 29 countries.
• Worked with 52 partners to establish 82 reserves.
• Planted over 3.3 million trees.
• Recorded 14,825 known species in the areas they protect.

The projects supported by the Carbon Balanced Paper programme are in countries including Mexico, Guatemala, Ecuador, Vietnam and Uganda. These are biodiversity hotspots, home to:

• 50 threatened species on the IUCN Red List.
• 11 endangered species.  
• 6 critically endangered species.

Among the wildlife living in these protected landscapes are jaguars and ocelots in Latin America, great blue turacos and African elephants in Uganda, pigmy owls and margays in Mexico, and many more lesser-known species that depend on intact forest to survive.

When customers choose U:create, they are not just choosing a specification of paper; they are helping to protect specific habitats that might otherwise be lost.

Sir David Attenborough, a patron of World Land Trust, sums up the impact simply:

“The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.”

From abstract climate targets to practical paper choices

Many brands and public sector organisations have climate targets and ESG commitments. The challenge is to turn those into practical purchasing decisions that can be documented and communicated.

U:create as a Carbon Balanced office paper helps in three concrete ways:
 

1. Measured and balanced emissions  

The carbon associated with the paper is not assumed, it is quantified. That impact is then balanced through World Land Trust conservation and reforestation projects, including long-term carbon removal activities in programmes such as Trees for Global Benefits in Uganda.

2. Protection of carbon-rich forests  

Standing forests are some of the most effective natural systems for storing carbon and regulating the climate. By supporting their protection, U:create contributes to preventing deforestation and the release of stored carbon while maintaining ongoing carbon absorption.

3. Alignment with recognised global goals  

The World Land Trust projects supported by Carbon Balanced Paper advance several UN Sustainable Development Goals, including climate action, life on land, reduced inequalities and partnerships for the goals.

For customers, this means the everyday act of loading the printer becomes part of a wider, credible climate and biodiversity strategy.
 

Everyday performance, with a story behind it

None of this matters if the paper itself does not perform. U:create has been developed first as a reliable multifunctional office paper, then Carbon Balanced as part of the wider programme.

In practical terms, U:create:

• Runs smoothly in most printers and copiers
• Helps reduce jams and interruptions
• Delivers clean, sharp results for documents, reports and prints
• Is suitable for a wide range of uses, from office documents to homework and arts and crafts

The paper is Bright White, ECF (Elemental Chlorine Free), PEFC certified, and produced under ISO 9001 and ISO 14001 management systems, with ISO 9706 permanence. It is supplied in polyethylene-free packaging made from paper only, so the pack itself sits comfortably in fibre-based recycling streams.

Nothing in the workflow needs to change. The printers stay the same, the settings stay the same. Only the paper in the tray is different.

Turning paper into a communication asset

One of the strengths of Carbon Balanced Paper is that it does not stop at the material itself. It provides a communication framework that users can adopt, adapt and share.

For U:create, this brings several opportunities:

Resellers can position U:create as “paper that protects nature”, backed by specific facts: acres protected, species supported, countries involved and the role of the World Land Trust. The focus is on real places and real outcomes, not abstract claims.

Evidence for ESG and CSR reporting

Brands and organisations can reference the Carbon Balanced Paper programme and World Land Trust projects in sustainability reports, explaining how their choice of office paper contributes to conservation and climate action.

Engagement with employees and stakeholders

Having Carbon Balanced office paper in everyday use is a visible example of an organisation putting its sustainability commitments into practice in routine decisions, not just high profile campaigns.

CarbonCo, the company behind the Carbon Balanced Paper programme, also provides regular content such as articles and e-newsletters that partners can use in their own communications, helping to keep the story fresh and supported with current examples.
 

Printers and office suppliers

Bundle U:create with clear, concise information about the Carbon Balanced Paper programme and World Land Trust.

Make it easy for customers to understand how this single switch contributes to their wider sustainability goals.

Designers and in-house studios  

Specify U:create for internal communications, drafts and everyday office printing, while using Carbon Balanced graphical papers for external marketing materials. This creates a consistent story across both internal and external touchpoints.

Brands and public sector organisations

Include the use of Carbon Balanced office paper as a practical example in ESG or CSR reports. Show how even seemingly small purchasing decisions are being aligned with climate and biodiversity objectives.

In each case, the focus should remain on the measurable elements: carbon balanced through defined projects, protection of named habitats, and the connection to a recognised conservation partner.

A small switch with a wider impact

U:create as Carbon Balanced office paper does not ask organisations to reinvent their print processes or compromise on performance. It asks a simpler question. If you are buying office paper anyway, why not choose a product where the carbon has been quantified and balanced and where your purchase helps protect some of the world’s most threatened habitats?

For printers, designers, resellers and brands, it is an opportunity to turn a standard specification line into a story of climate action and nature conservation, backed by verifiable data and a trusted partner in World Land Trust.

Antalis is pleased to support the launch of U:create in this role: a reliable office paper that fits seamlessly into existing workflows and, at the same time, a material choice that quietly helps protect nature, page after page.