Making the first impression count in-store
In-store advertising has seen some major innovations over the past decade, with every brand and manufacturer competing for consumers’ attention. Although considered a full sensorial experience, engaging with sight, smell and touch - and with increased attention on creating a personalised experience -the majority of point of sale (POS) activities have remained temporary campaigns.
In-store advertising has seen some major innovations over the past decade, with every brand and manufacturer competing for consumers’ attention. Although considered a full sensorial experience, engaging with sight, smell and touch - and with increased attention on creating a personalised experience -the majority of point of sale (POS) activities have remained temporary campaigns.
From a consumer's perspective, first impressions are essential. It only takes a few seconds to make up their mind about a brand and its values. In this short interval, it is key to convey the right message, including the importance of corporate social responsibility to your brand, as both consumers and retailers increasingly favour more sustainable brands.
The temporary aspect of in-store promotions makes it important to consider sustainable solutions that are recyclable and lightweight, in order to reduce the product’s carbon footprint.
It takes a significantly long time for materials such as foamboards to biodegrade in the environment, so it's important to look at more environmentally friendly alternatives. Our DISPA® and KATZ DISPLAY BOARD ranges are perfect for indoor use for promotional campaigns, hanging signage, ceiling mounted signs, display and POS/POP applications, and also for short-term outdoor applications and signage. You'll be amazed by their great printability and stability!
Selecting the right materials for point of sale displays can enable you to show their associated eco-credentials, demonstrated with their well-known logos. With 100% recyclable products made from certified paper, that are quality, sustainable alternatives to plastic, we can help you make a real and positive impact.
At Antalis, we strive to help our clients find eco-responsible products that don’t compromise performance. If you are feeling overwhelmed about finding the right fit for you and the planet, why not try the Antalis Green Star System™.
