Visual Communication news

Supporting a circular economy for plastics

10 May 2021 —
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For decades, the world has relied on the use of PVC, or polyvinyl chloride. There is almost no sector that has not become heavily reliant on this petroleum derivative, and we can no longer ignore its lethal impact on our planet. Some experts are now predicting that by 2050, there will be three times more plastic in the world’s oceans than fish!

For decades, the world has relied on the use of PVC, or polyvinyl chloride. There is almost no sector that has not become heavily reliant on this petroleum derivative, and we can no longer ignore its lethal impact on our planet. Some experts are now predicting that by 2050, there will be three times more plastic in the world’s oceans than fish!

Being part of an industry that has been particularly dependant on plastics, we feel we have a responsibility. Even though the Visual Communication market only accounts for 1% of plastic consumption, we at Antalis believe in leading by example!

PVC signage is classified as hazardous waste and harms the environment by releasing chlorine and dioxins. It takes PVC over 450 years to biodegrade when buried in landfills and releases the same pollutant when incinerated.

 

Conducting and comparing life cycle analyses (LCAs) is helping us better understand how much certain products can harm the environment, leading us to review some of our practices.

 

In amongst the different alternatives such as biodegradable materials, we firmly believe that encouraging a circular economy could be a solution to the plastics challenge. The benefits of a circular economy are threefold.
 

  • Because materials constantly flow within a closed loop system, a circular economy would help minimise our reliance on fossil fuel to continuously produce virgin plastic
  • It would also deflect plastic waste prematurely ending up in landfills rather than being recycled. Just 14% of plastic packaging used globally is recycled, while 40% simply ends up in landfill.
  • Finally, 32% of plastic packaging used globally ends up directly polluting various eco-systems.

 

A circular economy for plastics may have even more to offer. There is a real opportunity for chemical recycling, capable of turning plastic bottles and polyester clothing into food-grade PET. Antalis is currently engaged in the implementation of circular economy principles, especially with regards to Visual Communication and packaging activity. Through collaboration, we believe in creating virtuous circles which offer a sustainable, profitable and scalable future for all actors across the value chain. We are constantly monitoring opportunities to bring out new solutions using recycled raw materials and will be very soon launching new products with this criteria. Watch this space to stay updated.