How to optimise brand experience and logistics
Our client, Pen Store, is an online reseller of creative supplies. They wanted new packaging that was easier to handle and in line with their updated branding.
Our client, Pen Store, is an online reseller of creative supplies. They wanted new packaging that was easier to handle and in line with their updated branding.
The client's challenge
Pen Store's existing packaging solution was time-consuming and cumbersome as it required the manual closure of the boxes with tape. They needed a new packaging solution that was easier to handle and also reflected their new brand imagery.
The Antalis solution
To eliminate the need for manual sealing, a box design with glued corrugate and a peel-and-seal strip for easy assembly was chosen. The peel-and-seal solution offers an improved customer experience producing more consistent sealing and easier unboxing - with an integrated tear off strip. In addition, the boxes are finished with a layer to ensure optimal print quality and protection against friction damage.
"Our new packaging contributes to a positive customer experience and strengthens our brand profile. The smart design means the packing process has become shorter, which has also improved cost efficiency"
Jacob Bergström
Founder and CEO, Pen Store
The new packaging has been designed to be cost effective and to create a better customer experience:
- The packaging has been customised to PostNords standards for the transportation options “Varubrev” and “MyPack”. This means their shipments are cost optimised, as they only pay for the size of the package they send.
- To match their graphic profile, the box has a yellow exterior with black logo visible from all sides. This enhances the customer experience - something Pen Store quickly noticed when customers displayed their experiences on social media.
- To optimise the process, even more, Antalis now stocks Pen Store’s boxes and takes care of their replenishments. Before this, Pen Store had to deal with several suppliers and plan the orders themselves. They also had capital unnecessarily tied-up in warehousing.
- To optimise the process even more, Antalis now stocks Pen Store’s boxes and takes care of their replenishments. Before this, Pen Store had to deal with several suppliers and plan orders themselves. They also had capital unnecessarily tied-up in warehousing.
"We now keep Pen Store’s stocks in Jordbro, which avoids them the hassle of planning orders. Now they only have one supplier, one delivery!"
Magnus Ågren
Packaging expert at Antalis
The process
Using a clear framework, the Antalis packaging team set to work to develop a solution:
- Meet the customer to understand requirements and talk about their product
- Discussion of construction and graphics based on needs
- Prototypes are produced and solution is validated by the customer
Advantages
Brand recognition
The packaging is visible from far away, reflecting the new branding and enhancing the customer experience.
Time saving
The new packaging bottom and closure provides a faster packaging process.
Cost saving
Pen Store saves valuable space in the warehouse and optimises shipping costs.
Services provided
With the right expertise and guidance, we were able to optimise the packing process.
The packaging was updated with an attractive print which improves the customer experience.
