Insights & Blogs, Packaging expertise

Master’in range by Antalis: 5 questions to Anja Stephan

11 Mar 2022 —
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Master'in is an important part of the Antalis product portfolio, covering all kinds of customers packaging needs over a range of cost options. Dive into the Master’in range with Anja Stephan, Packaging Product and Brand Manager EMEA at Antalis.

Master'in is an important part of the Antalis product portfolio, covering all kinds of customers packaging needs over a range of cost options. Dive into the Master’in range with Anja Stephan, Packaging Product and Brand Manager EMEA at Antalis.

What is Master’in?

Master’in is Antalis's own international packaging brand. Master’in offers multiple products to cover all kinds of customer' needs. In fact,  if you are not using Master’in yet, it might just be what you're looking for. To be more precise: Master’in products cover 8 different packaging families, like cushioning and voidfill, and mail room or packaging films. It comprises 31 different products with more than 350 centrally managed specifications. And as well as these +350 specifications, we can do plenty more locally, depending on the country.

Can you explain the 3 levels of product?

Finding the right item quickly can be difficult. We've therefore developed 3 different sub-brands that should help guide you towards finding the right product. These sub-brands are called Master'in Access, Master'in Performance and Master'in Expert.

Access stands for “The essentials at accessible price”. It contains products with simple specifications (simple does not mean low quality here!) made for light applications.

Performance - “The right mix of performance and price” - is made for the mainstream market with reliable products. Most of the specifications are in this sub-brand.

Last but not least, Expert - “The result of high-end expertise”- is where you'll find products that are technically advanced or that require specific equipment.

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What are the main advantages of Master’in?

Master’in is an international brand with European standard specification, so you can buy any product from this range no matter where you are in Europe. The Master’in range is made up of reliable products from available stock, which means you can order small quantities and receive them quickly.

Is it suitable for e-commerce?

Yes it’s very well designed for postal shipments, and not only for load securing. It includes plenty of different wraparound packaging, postal boxes and cushioning possibilities (to name but a few) that you will surely find what you are looking for. If you are a small company doing e-commerce, the Master’in range is made for you!

Does the Master’in range offer products made from renewable or recyclable materials?

The current Master’in range offers products made from both recycled fibres and virgin materials. Sustainability is a big topic and we need to take care of our planet as much as we can.