How to secure packages to prevent delivery returns?
A photo laboratory selling photo printing, inkjet printing, photo album design, framing and wall decoration via its e-commerce site were looking to improve their packaging. They wanted to significantly reduce their high level of product returns due to products getting damaged and breaking in transit.
A photo laboratory selling photo printing, inkjet printing, photo album design, framing and wall decoration via its e-commerce site were looking to improve their packaging. They wanted to significantly reduce their high level of product returns due to products getting damaged and breaking in transit.
The client’s challenge
Following the exponential growth in its online sales and the increase in product shipments, this photo laboratory was experiencing a high product return rate due to items getting damaged in transit. This was down to the packaging not being suitable for their different frame formats, which generated negative feedback on their website, and greatly affected the brand image, slowing down the company’s sales.
"The objective was to find a suitable tailor-made solution to protect the frames in transit. We took into account the various frame formats whilst keeping a competitive level of pricing, and thereby improving the customer experience. The packaging proposed had to meet multiple standards and specific technical criteria, and also be easy to handle."
The Antalis solution
The design of a Bespoke solution in the form of ergonomic cardboard boxes, that securely transport products to prevent breakages and therefore reduce product returns.
The design of an ergonomic cardboard box that protects and secures products during delivery.
1. Ergonomic cardboard box
2. Triangular holders x5
3. Photo frame
The process
- Understanding the client’s requirements
- Visit to the client’s premises to audit their current packaging materials and process
- Specification created, taking into account the customer's key needs and challenges
- Proposal created and discussed with the client
- Prototypes made
- Testing phase
- Validation by the client
Advantages
ADAPTABILITY
The new boxes are available in various formats, tailored to each product.
SAVINGS
Reduced return rate, and improved brand image.
ERGONOMICS
Building a single cardboard box, with flat screen type handles.
Services provided
We design packaging to suit your individual specifications and enhance your consumer experience.
