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Case study: Global Electronics Company

12 Oct 2021 —
soldering electronic board

A global leader in the aftermarket services, who handle warranty repairs for big brand names, faced a serious threat to its operation when its packaging supplier suddenly ceased trading.

A global leader in the aftermarket services, who handle warranty repairs for big brand names, faced a serious threat to its operation when its packaging supplier suddenly ceased trading.

Global electronics company

Looking for bespoke packaging solutions to increase speed and product protection

The company is a global leader in design, manufacturing, distribution and aftermarket services, with facilities in 30 countries and a workforce of 200,000 worldwide. They operate a number of IT service repair centres which handle all warranty repairs on laptops, desktop computers, LCD products and other electronic devices for brand names such as Blackberry, Dell, HP and Sony.

About eight years ago, the company was facing a serious threat to the smooth running of its operation when its packaging supplier suddenly ceased trading. Despite it being Christmas Eve, Antalis Packaging stepped in, and within just three days, was fully operational in supplying protective packaging products to ensure there was no disruption to customer service.

The Solution? Bespoke packaging design combined with intensive drop and force tests

Over the years, Antalis Packaging has supplied an extensive range of packaging products and bespoke solutions, as well as ongoing advice, operational support and product innovation.

When they commenced the migration of its service repair business from Warrington in the UK to a new facility in Budapest, Antalis Packaging established a dedicated supply network in Hungary to ensure consistency and product availability for both its domestic and overseas repair centres.

Antalis Packaging currently supplies around 150 different product lines and ranges for its UK and Hungary operations, with approximately 50% of them comprising bespoke packaging solutions that are stored locally in the two countries to ensure constant supply.

The Antalis Packaging team constantly reviews the protective packaging products and processes at the company to ensure its customer is using the most cost-efficient, environmentally friendly and effective products they can.

Recently, the company was looking for a new protective carton they could use to return the repaired hard disk drive (HDD) units back to the customer. Their current packaging consisted of a basic die-cut cardboard box which required three internal foam fillers to protect the product. This carton, together with the void-fill foam was not only expensive and time-consuming to construct, it also resulted in a good deal of waste material. The company was, therefore looking for an alternative that would be quicker and easier to assemble, lower cost, as well as provide high levels of protection while reflecting the premium quality of their service.

Antalis Packaging provided a selection of design options for new retention packaging and provided sample products for the company to assess. Once a shortlist of preferred options were selected, the packages were put through a series of intensive drop and force tests to ensure no damage would be sustained by the product or any of its component parts.

The product chosen included a retention insert with an outer die-cut carton. Finally, Antalis made sure it met all industry guidelines, achieving HP approved status for packaging products, the highest industry standard.

THE RESULTS: New bespoke packaging cartons have improved packaging efficiency

Antalis has provided uninterrupted supply of protective packaging products and solutions to the company’s facilities in the UK and Hungary, working to co-ordinate and streamline a 48 hour supply and delivery between its two European IT repair centres.

The new bespoke retention cartons have improved packaging efficiency for them in the repackaging and despatch of repaired products, requiring less man-hours, delivering increased product protection and reducing its environmental burden through the reduction of waste material. With the removal of the internal foam void-fill and plastic end-caps, weight has fallen from 115 grams to just 90 grams, which has led to significant savings in terms of transportation costs as well as a reduction in environmental taxes, which are charged by the kilo in Hungary.

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