News & Events

Tea Time for Trucard


Abstract Group worked with Flora Tea Company to come up with a solution that would be easy to assemble and load at point of sale. Using a flower design closure with a secured lid to keep the goods secure, the design perfectly matched the branding of the tea. A key element was being able to use this design for volume production, so grain direction was very important to allow for curved closure; Trucard was an ideal product to use for this packaging.

Nick Edmondson, Product Manager for Antalis commented: “We are delighted the Abstract Group has chosen Trucard for this quality packaging piece and, more importantly, that the Flora Tea Company is so happy with the final product.”

Simon Breeze, Sales and Marketing Director from Abstract Group commented: “The Flora Tea project demanded a lot from its base material due to the curved top and tapered design. Trucard matched our needs perfectly in providing both a perfect print surface and exceptional bi directional folding characteristics.”

Flora Teas are hand-tied individual tea leaves with selected dried aromatic flowers forming a tea ball/heart, which reveals its secret centre when placed in boiling water, blooming into an artistic and captivating flower display with an enriching taste. The product was recently awarded The Great Taste Three Star Gold Award 2011.

Trucard is a white solid bleached sulphate board, fully coated on one side. Trucard is ideal for high quality graphical and packaging applications that require a one side coated board.