News & Events

‘Imag-ine Yourself’ in Rio for the 2014 FIFA World Cup

2013/09/19

Buyers and resellers of Image, Antalis’s own-brand range of office papers, could find themselves at the FIFA World Cup 2014 final in Brazil thanks to a new, interactive Europe-wide competition which launches this week.

The ‘Image Yourself’ campaign has been launched by Antalis to support a new drive to promote its own-brand range of office papers.  This includes the introduction of new packaging designed to ensure the brand maintains a high level of visual appeal, whilst the product information remains easily accessible.  The Image paper range has also been given a further boost by the introduction of Image Coloraction, an addition that offers 28 colours to deliver communications with maximum impact.

As part of the interactive ‘Image Yourself’ competition, Antalis has launched dedicated microsites for end-users and resellers, apps for Apple and Android mobile technology and a dedicated Facebook page.

The incredible array of prizes for winners includes weekly and monthly opportunities to win TV’s, video cameras, Ice watches, luggage and polo-shirts.  The top prizes include nine trips to Brazil; five one-week trips for two people, three VIP trips with a ticket to one of the football World Cup Quarter Finals and the overall top prize of a VIP trip to Rio and a ticket to the 2014 World Cup Final.

The ‘Image Yourself’ competition can be entered in two ways:
End users can enter the competition by taking a picture of themselves with a ream of Image or a picture of a ream and sharing this photograph on the dedicated Image Yourself app, Facebook page or mini-site, http://www.imageyourself.net/ Entrants can submit up to eight photographs and can increase their chance of winning by inviting their friends to enter.

Resellers of the Image range get one free entry by registering for the promotion at www.imageyourselfpartner.com where they have access to their own account.  All sales of Image products are recorded and points accumulated increasing the opportunity to win prizes.  The website also includes information on the Image product range as well as a communications toolbox which allows resellers to promote the end-user photo competition to their own customers.  Monthly ‘booster programmes’ will also be launched to support specific products in the Image range.

“With the ‘Image Yourself’ competition, we wanted to underline our investment in the Image brand which we believe offers unique added value for end users and our reseller partners,”, explains Dan Turner, Antalis Office Papers Product Manager. “It also stems from our desire to support and even extend our Image reseller network and help them grow their business through attractive, original incentives. We look forward to seeing who the lucky winners will be!”

Antalis’s own-brand Image range offers the unique advantage of covering all end-users’ business application needs (including reports, brochures, documents, letterheads) while also allowing resellers to add a multi-functional, added-value brand to their product catalogue. 

The addition of the Image Coloraction range completes the Image family, which comprises of eight grades for an exceptionally wide variety of applications from everyday copier paper for multifunctional laser, inkjet and toner-based devices to super smooth premium paper for high impact digital production presses.  The range is ideal for those seeking excellent performance, value for money and impressive green credentials, as the range also boasts a series of recycled options and FSC certifications.

Dan Turner adds, “The Image collection keeps going from strength to strength.  After broadening the reach of the Image brand, traditionally dedicated to end-users in office environments, to digital printers and copy shops with the Image Digicolor and Image Indigo ranges, the brand has added yet another string to its bow with the multi-coloured Image Coloraction.”

The closing date for entries to the ‘Image Yourself’ competition is 15th June 2014.

To find out more information about the Image product range, please contact Antalis on 0870 607 9014 or visit www.antalis.co.uk