News & Events

Studio Small win big with stylish look book design

2019/02/04

When Scottish Cashmere manufacturer Begg & Co were looking for a company to design their new look book, they went straight to London-based Studio Small, a well-known designer of brochures and look books for fashion brands and luxury goods manufacturers.

Begg & Co, based in Ayr, Ayrshire have been weaving beautiful bespoke scarves, wraps and stoles in Scotland since the 1800s. Begg & Co’s original ethos has been maintained thanks to the modern-day team of dedicated craftspeople, who continue to source the best quality yarns in order to create timeless, versatile products.

Tasked with creating a look book to resonate with Begg & Co’s audience, and to showcase their collection of aspirational products, Studio Small’s design not only met the enthusiastic approval of their client, but was also nationally-recognised as the ‘Overall Winner – Design’ at Antalis’ The Review Awards 2018. Now in its 27th year, the annual awards ceremony is hosted by Antalis, the leading distributor of paper, packaging and visual communications.

Designed by Studio Small and printed by PUSH London on Olin Rough High White, the judges didn’t take long to crown this stunning piece the overall design category winner for its incredible suitability to its target audience, the creative design and its resolve of the original brief from Begg & Co.

Guy Marshall at Studio Small said: “The brief from Begg & Co was to create a look book that was very informative, yet looked stylish and matched their reputation as a high end manufacturer. They wanted the information in the look book to be easily understood, and a central part of it was their stunning product photography, where the pieces really spoke for themselves.”

With creativity, usability and durability all key requirements, the paper selection was central to the design process.

Guy added: “The role of the substrate is often underestimated in design, but it in fact plays a central part of the whole creative process and the quality of the substrate can make or break a design. With a large amount of photography, as well as the requirement for a material that felt luxurious, to match the high standard of Begg & Co’s products, we had to take a considered approach to the paper selection from the get go.”

Studio Small selected Olin Rough High White substrate - a highly tactile paper with great printability, supplied by Antalis. A robust high volume option, it’s synonymous with durability and high quality printing whilst delivering effective value. The rough feel to this paper makes it very organic both to the touch and the eye and the coarse finish produces a pleasing bulky sheet.

Guy explained: “We tried a lot of different colour swatch printing on the Olin Rough, and we found it had great printability for all the colours we were using and dealt especially well with photography – a core aspect of our design. Begg & Co have a strong heritage and are proudly a Scottish business; with this in mind, we encouraged them to use products manufactured in Scotland to support Scottish manufacturers like themselves. This made our decision to opt for the Olin Rough, which is manufactured in Aberdeen, an easy one.”

Katie Farr, Head of Marketing for Antalis, said: “Our judges were really impressed with Studio Small’s work on the design and production of this look book. The care and thought they put into the design really stood out and the final product pays homage to the critical role of substrate selection in the creative process. Studio Small clearly understood Begg & Co as a business and the design they came up with perfectly suited the manufacturer, their audience, and what they wanted to achieve. We supply hundreds of different types of substrates to the print sector, each with different qualities and ideal end uses - the opportunities to be creative with substrate are limitless. Not only did the chosen substrate have all the specification requirements for the book, but being manufactured in Scotland further cemented Begg & Co’s heritage within this small, but significant, look book.”

Guy continued, “It was a real honour to be awarded the ‘Overall Winner – Design’ by Antalis for our work on the look book, especially having been runner up previously – it was great to win the big prize this year! We have a great relationship with Antalis and really value them as a partner, so it’s nice to be recognised by them in particular. We look forward to continuing to work with them in the future.”

Themed around the ‘Step Right Up’ concept, Antalis’ The Review Awards 2018 awarded those who have created exceptional print work using Antalis media, with the awards attracting some of the most talented designers and printers in the industry.

For more information please visit https://about.antalis.co.uk/the-review-2018-winners/